Today, the world runs on video. It is how we learn, how we connect, and how businesses grow. Yet for too long, high-quality video creation has been inaccessible to most, reserved for those with big budgets, specialized equipment, and years of training. Our mission has always been to change that, enabling anyone to communicate their story or idea.

That is why I recently sat down with Alex Heath for The Verge's Decoder podcast. We had a candid, crucial conversation about the future of AI-generated media, including both its incredible promise and its profound challenges. In a field moving this quickly, these are exactly the conversations we must be having openly.

This technology is about more than a new tool. It offers unprecedented economic opportunity to those using it, allowing them to turn ideas into real businesses or productions.

Every day, we see small business owners, educators, artists, and coaches using the platform to connect with their audience in ways they never could before. It is the electrician in Ohio making a how-to video that doubles their leads, a bakery in Albania bringing more people through the door, or the nonprofit in Brazil creating a fundraising campaign on a shoestring budget. This is the reason that drives us.

With a seat at the table, we have a responsibility to maximize this technology's value while actively combating abuse.

That commitment means exploring new paradigms for trust online. During the interview, I shared one approach we believe holds promise: focusing on cryptographic solutions to verify and mark what is real. Instead of an endless cycle of flagging fakes, we can empower creators and platforms to prove authenticity from the source. This is the kind of foundational, structural solution we are actively exploring.

Platform-level safety commitments are the first line of defense. This includes:

  • Proactive AI moderation Using AI to detect and prevent the creation of harmful content.
  • Human review Reviewing content from emerging models to ensure policies remain effective.
  • Clear, enforced policies Maintaining zero tolerance for unauthorized impersonation, non-consensual intimate imagery, and other forms of abuse.

Technology alone is not the entire answer. Platform safety is one half of the equation; real-world awareness and accountability is the other. That is why transparent discussion matters, alongside policy work with stakeholders around the globe.

The conversation with The Verge is not the end of this discussion. It is the beginning. We are optimistic about a future where everyone has the tools to share their story, and steadfast in the commitment to build that future responsibly.